Know Your Worth. Own The Exit.

FastTrak diagnoses. Pro prepares.

FastTrak is the free diagnostic that evaluates your exit readiness today. Pro is the platform that helps you close gaps, improve value, and prepare for a future exit.

FastTrak — The Diagnostic Moment

• Under-5-minute intake about your business
• GO / FIX / WAIT recommendation
• Valuation range from Adjusted EBITDA + comps
• Risk surface across 11 deal-critical categories
• A clear snapshot of where you stand today

ExitClarity Pro — The Prep Platform

• Comprehensive onboarding with 35+ page report
• Ongoing action plan with task tracking
• M&A Agent for your questions and drafting
• Document generation (memos, financial summaries)
• Track your progress as you get buyer-ready

Most Business Owners Aren't Nearly as Ready as They Think

Readiness has two halves: your business and you. Most owners underestimate both, and the gap costs millions every year.

• 80% of owners have no exit readiness plan
• $1-5M+ in lost value due to preventable risks
• 18–24 months needed to fix issues that buyers penalize most

Built by an Owner Who Learned the Hard Way

Ross failed to sell his lower middle market company four times before finally getting it right on the fifth. After selling to private equity in 2020, he grew the business 10X post-sale.

We built ExitClarity to be the tool he wishes he had back then—an unbiased, owner-first readiness platform grounded in real scars, not theory.

I wish I had known then what I know now. ExitClarity ensures no business owner has to learn these lessons the hard way.

Start with FastTrak

What FastTrak Produces

The 5-minute diagnostic that shows exactly where you stand — and what to do about it. Free, instant, and built on 30+ years of real M&A experience.

• GO / FIX / WAIT Recommendation across 11 deal-critical factors
• Personalized valuation range with EBITDA scenario modeling
• Buyer-flagged risks and how to fix them before going to market
• 30-day action plan ranked by impact and ROI
• Strategic buyer landscape and positioning summary

Then Build a Buyer-Ready Business with Pro

FastTrak shows you the gap. ExitClarity Pro is the platform you use to close it. It readies your business and you for what comes next: active prep, tracked progress, and an M&A agent trained on Ross's 30+ years of exit experience and your business. Built for owners who understand a strong exit takes months of disciplined work.

• 120-variable deep onboarding — 5x more depth than FastTrak
• Live valuation tracker that updates as you close gaps
• Prioritized action plan with EBITDA normalization guidance
• Document generation for buyer-ready materials and VDR prep
• Personal M&A agent trained on Ross's exit experience and your business

Unbiased Advice You Can Trust

Built by business owners, for business owners. Get the insights you need without hidden agendas.

• Owner-First, No Agenda — We're not a broker, banker, or buyer. No hidden fees or pitches.
• 30+ Years of Experience — Forged through failed exits, successful sales, and decades of buy- and sell-side M&A lessons.
• Private & Secure — Your data, advice, and reports are completely confidential — and never shared without permission.

Frequently Asked Questions

How does ExitClarity work?

ExitClarity has two products. FastTrak is a free 5-minute diagnostic that gives you your Valuation & Exit Report — a 10-page PDF with your readiness score, valuation range, buyer analysis, and 30-day action plan. ExitClarity Pro is the prep platform you use over months of work to close the gaps FastTrak identifies, track your valuation as you improve, and get your business buyer-ready. Most owners start with FastTrak, then move to Pro when they're ready to do the actual prep work.

How much does it cost?

FastTrak is free. Takes 5 minutes, delivers your Valuation & Exit Report instantly as a PDF. ExitClarity Pro is $6,000/year, and paying annually saves you over $4,000/yr versus the $845/month cancel-anytime plan. Pro includes a free 7-day trial with no credit card required to start. If your advisor or M&A firm has offered to sponsor your Pro access, they'll send you a signup link and your access is covered.

Will you share my information?

Your detailed assessment responses are confidential. We never share them and we don't sell data. We're not brokers. If you opt in during FastTrak, we may share your readiness score and general business profile with qualified buyers in our network — PE firms, strategic acquirers, and operators actively looking for businesses like yours. That's your choice, not the default. Anything inside Pro stays private to you and anyone you've explicitly invited.

How accurate is the valuation?

The valuation range is grounded in real deal data and calibrated to your industry, size, and financials. It's not a formal appraisal — it's a realistic picture of what buyers would actually pay, so you can avoid the 1.5x to 2x overestimation most owners make going into a sale. Pro goes deeper — EBITDA normalization, scenario modeling, and ongoing valuation tracking as you close readiness gaps.

What if I'm not ready to sell?

That's exactly who Pro is built for. Owners who aren't selling next quarter — they're preparing. FastTrak shows you where you stand right now. Pro is the platform you use to close the gaps over the months or years before you go to market. The earlier you start, the more you'll get for the business when you do sell. The owners who exit on their terms are the ones who started preparing while they still had time.

Do I still need a banker or broker?

Yes, when you're ready to go to market. ExitClarity doesn't replace your banker or broker — it prepares you for them. With Pro, you'll show up with a documented business, normalized financials, a buyer narrative, a CIM section already drafted, and a clear understanding of your readiness gaps. That changes the conversation with any advisor you hire, and it changes the deal you get from buyers.

Who's behind ExitClarity?

ExitClarity was co-founded by Ross and Morgan Joel. Ross brings 30 years of lower-middle-market ownership experience, including four failed sale attempts before a successful PE exit — and then years as a PE-backed CEO on the buy side. Morgan was a product and marketing leader at Intuit (TurboTax Live and QuickBooks Live) before building the ExitClarity platform and scoring engine that translates Ross's experience into a structured, repeatable system.

What size business is this for?

ExitClarity works best for owner-operated businesses doing $3M to $50M in revenue, with the sweet spot around $5M to $25M. The platform works for any size, but our valuation ranges, buyer analysis, and personalized insights are most accurate in this range. Owners outside this range still get value — just know that the numbers and matching are most precise inside it.

What if I've already talked to an advisor?

That's fine. ExitClarity can help you pressure-test what they've told you, evaluate their valuation against real market data, or prepare you for a second opinion. Many owners come to us after a conversation that didn't feel right, or one that felt too good to be true. Pro gives you an independent view of your readiness before you commit to any advisor's process.