Built From Experience. Designed to Help You Prepare.
Selling a business is one of the most consequential decisions an owner can make. Too often, preparation starts after the process is already underway.
OUR STORY
We built ExitClarity to change that.
By combining firsthand experience building, selling, and acquiring businesses with technology that makes complex decisions easier, we help owners understand what their business may be worth, what buyers will question, and what to do about it.
- 30+ Years of Business Experience
- 2,000+ Companies Assessed
- 11 Business Factors Evaluated
Five Attempts. One Successful Exit.
Ross Joel spent decades building BroadcastMed into a successful business. But when it came time to sell, he discovered that building a valuable company and preparing one for sale were two very different things.
Four attempts to sell the business fell through.
One buyer uncovered financial concerns during diligence. Another walked away on the morning of closing, after a five-month process that distracted Ross from running the company. Other negotiations exposed how little leverage an unprepared owner can have.
Each experience revealed something different about what buyers expect—and what owners often don't know until it's too late.
Rather than simply searching for another buyer, Ross focused on strengthening the business itself: improving financial management, building systems, documenting processes, and creating more predictable revenue.
In 2020, the fifth attempt resulted in a successful sale to private equity.
Ross remained CEO as the business grew roughly tenfold and completed five acquisitions, giving him firsthand experience evaluating companies from the buyer's side. He later advised on hundreds of transactions, bringing together perspectives as an owner, seller, buyer, and advisor.
"The best time to prepare for a sale is long before you're ready to sell."
Two Perspectives. One Shared Purpose.
THE FOUNDERS
Ross Joel
Co-Founder & Chief Growth Officer
30+ years building and operating businesses, including a successful private equity exit, five buy-side acquisitions, and experience advising on hundreds of transactions.
Morgan Joel
Co-Founder & CEO
Spent a decade at Intuit helping build products including TurboTax Live and QuickBooks Live, combining technology with human expertise.
Why We Built ExitClarity
Ross brought decades of experience building, selling, and acquiring businesses. Morgan brought a decade developing financial software at Intuit.
As father and son, we saw an opportunity to combine those experiences and help owners understand what makes their business valuable, what buyers will question, and how to prepare before a transaction begins.
Our Philosophy Is Simple
01 — Know Where You Stand
Understand what your business may be worth, what's driving that value, and what a buyer is likely to question.
02 — Do the Work Before It Matters
Address weaknesses, strengthen operations, and organize the information buyers will expect before you're under the pressure of a transaction.
03 — Move Forward on Your Terms
Whether you're years away from selling or preparing to go to market, make decisions with greater clarity and confidence.
"A business built to sell is a better business to own—even if you never sell."
Know Your Worth. Own the Exit.
Find out what your business may be worth, how prepared you are, and what to focus on next.
Working with business owners? Explore ExitClarity for Advisors →