Know Your Worth. Own The Exit.

ExitClarity™ shows you what your business is worth, identifies what's holding it back, and gives you the intelligence and tools to strengthen it.

30+ Years M&A Experience

11 Deal-Critical Factors

2,000+ Companies Assessed

Start as an Owner

Explore for Firms

Know Where You Stand. Know What Moves Your Number.

Better Exit Preparation Changes Outcomes For Both Sides.

ExitClarity scores businesses across 11 deal-critical factors buyers use to set their offer — giving firms a clear view of who's close and who needs work, and giving owners a picture of where they stand and what to do about it.

  • Neutral Scoring Scored across 11 deal-critical factors that buyers, lenders, and diligence teams actually evaluate. Objective data for owners and the firms working with them.
  • Realistic Valuation Ranges Grounded valuation ranges based on conservative EBITDA multiples and real market comps. Not aspirational numbers or guesswork.
  • GO / FIX / WAIT Signal Clear read on whether to move forward, what needs to be addressed first, and when the timing makes sense — based on how buyers actually evaluate deals.
  • What To Fix — And What It's Worth Concrete, prioritized steps tied to deal value — so you know exactly what to work on before you go to market.
  • 70%+ of deals stall because sellers weren't ready
  • 6–12 months lost per deal when issues surface late
  • 1 in 3 of deals reprice after diligence uncovers gaps

Built by an Owner Who Learned the Hard Way

Ross failed to sell his lower middle market company four times before finally getting it right on the fifth. After selling to private equity in 2020, he grew the business 10X post-sale.

We built ExitClarity to be the tool he wishes he had back then—an unbiased, owner-first readiness platform grounded in real scars, not theory.

I wish I had known then what I know now. ExitClarity ensures no business owner has to learn these lessons the hard way.

Ross Joel, Co-Founder @ ExitClarity

People Behind ExitClarity

Ross Joel

Co-Founder, ExitClarity

30+ years as a business owner through failed and successful exits

Morgan Joel

Co-Founder, ExitClarity

Built system that turns hard-won exit lessons into clear, actionable guidance

FastTrak Diagnoses. Pro Prepares.

FastTrak

Two products, one engine, solving different problems across the deal lifecycle.

  • The Diagnostic Moment
  • Under-5-minute owner intake
  • GO / FIX / WAIT recommendation
  • Valuation range from Adjusted EBITDA and comps
  • Risk surface across 11 deal-critical categories
  • 10-page Valuation & Exit Report
  • Owner Spends
  • Under 5 Minutes, Once
  • Take FastTrak — Free

ExitClarity Pro

Start Your Free 7-Day Trial

Try Pro free for 7 days. Card required. $0 today. Then $845/month, month-to-month, unless you cancel. Cancel before the trial ends to avoid a charge.

  • The Prep Platform
  • Personalized Exit Intelligence Profile in your first session
  • Ongoing action plan with task tracking
  • M&A agent for owner Q&A and drafting
  • Document generation (memos, financial summaries)
  • Per-owner progress visibility for sponsoring firms
  • Owner Spends
  • 6-24+ Months, Ongoing
  • Start Your Free 7-Day Trial

Quick answers about ExitClarity and how it works

How It Works

ExitClarity is powered by our proprietary models built leveraging 30+ years of business ownership and M&A experience.

FastTrak — Owner

Get Your Full Picture

Get a clear, objective view of your business across 11 deal-critical factors and 25+ specific readiness markers — built from real buy- and sell-side experience. Fast, confidential, and designed to show you what buyers will see.

11 deal-critical factors

Guided, easy-to-complete workflow

Confidential & secure

Built from real-world M&A insight

FastTrak — Owner

See Your Full Picture

Each FastTrak diagnostic gives you a personalized valuation range, a clear GO/FIX/WAIT recommendation, a breakdown of the risks buyers will flag first, and a prioritized action plan so you know exactly what to work on.

GO / FIX / WAIT recommendation

Personalized valuation range

Buyer-risk analysis & red-flag identification

Prioritized action plan

ExitClarity Pro — Owner

Prepare for Exit

The ongoing prep platform that takes owners from where they are to deal-ready. Exit Score monitoring, action plan tracking, document generation, and an M&A agent trained on Ross's 30+ years of exit experience that learns your business.

Personalized Exit Intelligence Profile delivered in your first session

Action plan prioritized by valuation impact

Buyer-ready CIM sections, financial summaries, and one-pagers

On-demand M&A agent, trained on Ross's exit experience, for your key questions and tasks

FastTrak License + Pro Seats — Firm

Operationalize Your M&A Pipeline

Firms use FastTrak License to score every owner in their pipeline with GO/FIX/WAIT signals, exit-intent data, and readiness analytics across all prospects. For active engagements, Pro Seats bundle in: send your clients a sponsored Pro signup link and get view-only visibility into their progress as they work toward exit-ready. Two layers, one platform, full pipeline-to-prep coverage.

Monitor deal-readiness across every active prospect (FastTrak License)

Prioritize outreach based on GO/FIX/WAIT signals (FastTrak License)

Sponsor Pro access for active-engagement clients (Pro Seats)

Track sponsored owners' progress in real time (Pro Seats)

See Sample Report

Try FastTrak — Free

Explore ExitClarity Pro

Clarity Earned the Hard Way

For Business Owners

Decades of deal experience — built into a platform that shows you where you stand, what your business is worth, and what to do about it.

Know where you stand. Know what to fix. Know what your business is worth to a buyer.

Understand where your business stands today

Grounded GO/FIX/WAIT recommendations tied to the real criteria buyers use.

Identify issues early — before buyers penalize them

Spot documentation gaps, concentration risks, and operational weaknesses early enough to fix them.

Work from a focused improvement plan

Prioritized set of steps based on how deals actually unfold — not generic best practices.

Make better decisions about timing and preparation

Avoid going to market too early — or delaying when you don't need to — based on the implications of your current readiness.

Strengthen valuation with targeted changes

Focus effort on the areas that actually influence price, buyer perception, and deal risk.

Apply lived exit experience to your situation

Practical guidance rooted in decades of failed attempts, successful exits, and everything in between.

Start as an Owner

For M&A Professionals

See who's close. See who needs work. Focus your time on the right opportunities.

Engage owners earlier with objective readiness data

Start conversations sooner with a clear picture of where owners are and what they need.

Qualify prospects with deal-relevant scoring

Assess readiness using the same factors buyers, lenders, and diligence teams scrutinize.

Track real progress — not assumptions

Maintain visibility as owners resolve risks and move closer to being market-ready.

Reduce prep work while improving deal quality

Spend less time educating unprepared sellers — and more time advancing real opportunities.

Create alignment before diligence begins

Owners show up more organized, more realistic, and easier to guide through a process.

Strengthen trust by providing clarity without consulting overhead

Deliver meaningful insight and direction without custom analysis or extra lift.

Explore for Firms

Ready to Go Deeper?

For owners actively preparing for exit, ExitClarity Pro picks up where FastTrak leaves off. Build a 120+ data point intelligence profile, track your valuation as you close gaps, get a prioritized action plan with EBITDA normalization guidance, and work with a personal M&A agent trained on Ross's 30+ years of exit experience and your business.

Start Your Free 7-Day Trial

Try Pro free for 7 days. Card required. $0 today. Then $845/month, month-to-month, unless you cancel. Cancel before the trial ends to avoid a charge.

Frequently Asked Questions

Quick answers about ExitClarity and how it works

What is ExitClarity?

ExitClarity is an exit readiness platform for business owners and M&A professionals. It has two products: FastTrak, a free diagnostic that takes under 5 minutes and delivers your readiness score, valuation range, and a GO / FIX / WAIT recommendation, and ExitClarity Pro, the ongoing platform owners use to close readiness gaps, track valuation, and prepare their business for a successful sale.

Who is ExitClarity for?

Owner-operated businesses doing roughly $3M to $50M in revenue, and the M&A firms and advisors who work with them. Owners use it to prepare for exit on their own timeline. Firms use it to qualify prospects, score readiness, and surface deal-ready businesses earlier.

How much does it cost?

FastTrak is free and takes under 5 minutes. For self-directed owners, ExitClarity Pro starts with a 7-day free trial. Try Pro free for 7 days. Card required. $0 today. Then $845/month, month-to-month, unless you cancel. Cancel before the trial ends to avoid a charge.

Is ExitClarity a broker or an M&A advisor?

No. ExitClarity is not a broker and doesn't take a commission on your sale. It prepares you for the advisors and buyers you'll eventually work with, so you show up organized, documented, and with a realistic view of your value.

What if I'm years away from selling?

That's the best time to start. The owners who exit on their terms typically begin preparing 2 to 5 years before going to market. FastTrak shows you where you stand today, and Pro helps you close the gaps while you still have time to increase your value.

Is my information confidential?

Yes. Your detailed assessment responses are confidential and never sold. During FastTrak you can opt in to share your readiness score and general business profile with qualified buyers, but that's your choice, not the default.