Know Your Worth. Own The Exit.

30+ Years M&A Experience

11 Deal-Critical Factors

2,000+ Companies Assessed

Start as an Owner

Explore for Firms

Know Where You Stand. Know What Could Change Your Exit.

A Better Exit Starts Long Before You Find a Buyer.

ExitClarity helps you understand what your business may be worth today, what buyers are likely to question, and where preparation could make the biggest difference before you sell.

• Understand Your Business's Value Get a realistic valuation range based on your financials, industry, and comparable transactions — not an inflated estimate.
• See What Buyers Will See Understand the financial, operational, and business risks that could affect buyer interest, deal terms, or your eventual sale price.
• Know If You're Ready to Sell Get a clear GO / FIX / WAIT recommendation to understand whether to move forward, address key issues, or give yourself more time.
• Know What to Improve First Get prioritized recommendations focused on the changes that could have the greatest impact on your valuation and exit readiness.
• 11 Deal-Critical Factors. Understand what influences your exit readiness
• 3 Clear Paths Forward. GO, FIX, or WAIT — know your next move
• 6–36+ Months Before Your Exit. Start preparing early to strengthen your position before you sell

Built by an Owner Who Learned the Hard Way

Ross failed to sell his lower middle market company four times before finally getting it right on the fifth. After selling to private equity in 2020, he grew the business 10X post-sale.

We built ExitClarity to be the tool he wishes he had back then—an unbiased, owner-first readiness platform grounded in real scars, not theory.

I wish I had known then what I know now. ExitClarity ensures no business owner has to learn these lessons the hard way.

Ross Joel, Co-Founder @ ExitClarity

People Behind ExitClarity

Ross Joel

Co-Founder, ExitClarity

30+ years as a business owner through failed and successful exits

Morgan Joel

Co-Founder, ExitClarity

Built system that turns hard-won exit lessons into clear, actionable guidance

Choose the Workspace and Support You Need.

FastTrak

Understand and improve business value with FastTrak. Use Pro for detailed go-to-market preparation. Add Managed guidance when you want experienced support alongside you.

• Business Value & Exit Workspace
• Estimated valuation, readiness dashboard and PDF report
• Action plan and progress tracking
• Clarity Agent assistance
• Deal simulator for exit scenarios
• Preliminary advisor or buyer teaser
• Bank and broker selection help
• Individual Owners
• Free, Ongoing Workspace
• Get My Free Valuation

ExitClarity Pro

Start Your Free 7-Day Trial

• Go-to-Market Preparation Platform
• Detailed financial and valuation analysis
• Buyer materials and CIM development
• Data room organization and diligence preparation
• Clarity Agent assistance and offer comparison
• Permission-based collaboration with your advisors
• Preparation
• At Your Own Pace
• Start Your Free 7-Day Trial

Prefer Expert Guidance?

Work directly with us to prepare your business, select the right seller representation, and navigate the sale process through closing.

Explore Pro + Managed

Quick answers about ExitClarity and how it works

How It Works

ExitClarity is powered by our proprietary models built leveraging 30+ years of business ownership and M&A experience.

FastTrak — Owner

Get Your Full Picture

Get a clear, objective view of your business across 11 deal-critical factors and 25+ specific readiness markers — built from real buy- and sell-side experience. Fast, confidential, and designed to show you what buyers will see.

11 deal-critical factors

Guided, easy-to-complete workflow

Confidential & secure

Built from real-world M&A insight

FastTrak — Owner

Keep Building Value

Understand your estimated value, act on improvement priorities, and track progress in your free workspace. Use the Clarity Agent, explore exit scenarios, and draft a preliminary teaser.

Estimated valuation, readiness dashboard and PDF report

Action plan and progress tracking

Clarity Agent and deal simulator

Preliminary advisor or buyer teaser

ExitClarity Pro — Owner

Prepare for Exit

Prepare your business for sale with detailed financial analysis, buyer materials, diligence organization, and tools to evaluate offers. Work independently or with your advisors.

Detailed financial and valuation analysis

CIM, buyer materials, and diligence preparation

Deal, offer, and seller-representation evaluation

Team collaboration, shared tasks, and Clarity Agent assistance

FastTrak License + Pro Seats — Firm

Operationalize Your M&A Pipeline

Firms use FastTrak License to score every owner in their pipeline with GO/FIX/WAIT signals, exit-intent data, and readiness analytics across all prospects. For active engagements, Pro Seats bundle in: send your clients a sponsored Pro signup link and get view-only visibility into their progress as they work toward exit-ready. Two layers, one platform, full pipeline-to-prep coverage.

Monitor deal-readiness across every active prospect (FastTrak License)

Prioritize outreach based on GO/FIX/WAIT signals (FastTrak License)

Sponsor Pro access for active-engagement clients (Pro Seats)

Track sponsored owners' progress in real time (Pro Seats)

See Sample Report

Try FastTrak — Free

Explore ExitClarity Pro

Clarity Earned the Hard Way

For Business Owners

Decades of deal experience — built into a platform that shows you where you stand, what your business is worth, and what to do about it.

Know where you stand. Know what to fix. Know what your business is worth to a buyer.

Understand where your business stands today

Grounded GO/FIX/WAIT recommendations tied to the real criteria buyers use.

Identify issues early — before buyers penalize them

Spot documentation gaps, concentration risks, and operational weaknesses early enough to fix them.

Work from a focused improvement plan

Prioritized set of steps based on how deals actually unfold — not generic best practices.

Make better decisions about timing and preparation

Avoid going to market too early — or delaying when you don't need to — based on the implications of your current readiness.

Strengthen valuation with targeted changes

Focus effort on the areas that actually influence price, buyer perception, and deal risk.

Apply lived exit experience to your situation

Practical guidance rooted in decades of failed attempts, successful exits, and everything in between.

Start as an Owner

For M&A Professionals

See who's close. See who needs work. Focus your time on the right opportunities.

Engage owners earlier with objective readiness data

Start conversations sooner with a clear picture of where owners are and what they need.

Qualify prospects with deal-relevant scoring

Assess readiness using the same factors buyers, lenders, and diligence teams scrutinize.

Track real progress — not assumptions

Maintain visibility as owners resolve risks and move closer to being market-ready.

Reduce prep work while improving deal quality

Spend less time educating unprepared sellers — and more time advancing real opportunities.

Create alignment before diligence begins

Owners show up more organized, more realistic, and easier to guide through a process.

Strengthen trust by providing clarity without consulting overhead

Deliver meaningful insight and direction without custom analysis or extra lift.

Explore for Firms

Ready to Prepare for a Sale?

Prepare for a transaction with detailed financial analysis, buyer materials, diligence organization, and offer evaluation. Work independently or with the advisors you authorize.

Start Your Free 7-Day Trial

Frequently Asked Questions

Quick answers about ExitClarity and how it works

What is ExitClarity?

ExitClarity helps owners understand and improve business value, prepare for a sale, and get experienced guidance when they need it. FastTrak is a free, ongoing Business Value & Exit Workspace. Pro supports detailed go-to-market preparation, independently or with your advisors. Pro + Managed adds scoped guidance through preparation, bank selection, and closing. The selected investment bank or broker runs the sale.

Who is ExitClarity for?

Owner-operated businesses doing roughly $3M to $50M in revenue, and the M&A firms and advisors who work with them. Owners use it to prepare for exit on their own timeline. Firms use it to qualify prospects, score readiness, and surface deal-ready businesses earlier.

How much does it cost?

Yes. Individual business owners can use FastTrak at no cost, including the starting readiness assessment, estimated valuation range, dashboard, PDF report, and ongoing workspace tools. Pro is optional. Enterprise deployment and partnership offerings are scoped separately. ExitClarity Pro starts with a 7-day free trial. Try Pro free for 7 days. Card required. $0 today. Then $400/month, month-to-month, unless you cancel.

Is ExitClarity a broker or an M&A advisor?

No. ExitClarity provides preparation support, not brokerage or transaction representation. Any separately agreed referral compensation is documented and disclosed.

What if I'm years away from selling?

You do not need an immediate sale date to start preparing. FastTrak is a free workspace for understanding and improving business value, tracking progress, and exploring exit scenarios. Pro is for the deeper work of financial analysis, buyer materials, and diligence preparation, whenever you choose to begin it. Choose based on the work you need to do, not how soon you plan to sell.

Is my information confidential?

Your FastTrak assessment does not authorize sharing your business profile with buyers or advisors. We do not sell your assessment responses. If you later want an introduction or choose to share information, we will ask for separate authorization. Pro workspace access is limited to you and the people you authorize.

How is Pro different from FastTrak?

FastTrak helps you understand and improve business value in a free, ongoing workspace. Pro adds detailed financial analysis, CIM and buyer materials, diligence organization, and deal evaluation, independently or with your advisors. Pro + Managed adds experienced guidance through preparation and closing. The difference is preparation depth and support, not a fixed sale timeline.

Do I need to upgrade to keep improving my business?

No. FastTrak is a standalone workspace for understanding value and working on improvement priorities. Choose Pro if you need its detailed sale-preparation tools, or discuss Managed if you want separately scoped hands-on guidance.